Wednesday, 23 April 2008

The Devil wears....Primark

I remember cringing as I walked past Primark some years ago. Ugly stores packed with raggy looking bargain hunters paying £1 for cotton thongs and pyjama sets.
However, Primark seems to have had an overhaul in the last year or so and I keep finding myself lured inside the store by the amazing window displays. I used to think that H&M was the Uks cheap fashion saviour, although it seems to be so boring and recycled these days. We are so over Neon!?!
Yesterdays shopping trip turned out to be great with me snapping up a beautiful bargain dress that no one else had seemed to touch, only to find it on the front cover of a well know magazine this morning, hailing it as this seasons fashion must ! Fabulous!
I have seen crazy ebay postings with £18 Primark dresses selling for £85 online and the store is now ranked as Britain’s leading discount clothing store, selling designs and trends from Catwalk to store within 6 weeks!
Its hardly surprising, fashion changes like the wind and at £8 for a dress, it isn’t such a sin to be a slave to fashion anymore.
Primark has gone from one of my most hated high street stores, along with New Look and Next to being one of my favourites. I will be stocking up before my trip to Brazil!
Photos to be posted soon!